Facial recognition technology is no longer confined to the world of sci-fi movies. There has been significant development in recent years in the use of computer vision systems for automatic face recognition. Systems now exists that can scan people’s faces – even from a distance or an obscure angle and “recognise” that person by matching their facial features with an image from a database of photos.

Companies have started using facial recognition technology to recognize their customers and offer them personalised services. For example, Tesco plans to install screens that scan customers’ faces, determine their age and gender, and show them relevant advertisements. In US, a company called Face First offers retailers the ability to “build a database of good customers, recognize them whenever they enter their stores, and make them feel more welcome.

According to Credence Research, the global facial recognition market is set to reach US$ 3.28 billion by 2022 and a major factor fuelling this market growth is the increasing investment on security systems.

Facial Recognition in Access Control Systems

Facial recognition technology has the potential to make security systems far more sophisticated and efficient. The human face is made up of the most vivid characteristics that can be used by the security systems to distinguish one individual from the other. Advanced access control systems have built-in algorithms to recognize a person based on their facial features and match them with any other form of access credential that he/she might be using (Badges, Smartphones, Biometric Identification). This demands a seamless integration of access control system with the video surveillance system to employ real-time face recognition to initially detect the presence of an authorized individual and then to grant access.

Why Facial Recognition

It’s all too easy to surreptitiously make a copy of someone’s badge, even if it’s still in their pocket and then use that copy to badge in. That’s why Enterprises pay guards to sit by a computer and look at the face of everyone who badges in, to see if it matches their face on file. Facial recognition systems save you all this cost and it is more efficient than a human!

Cloudastructure has added ‘Face Recognition’ to its access control system, integrating Access Control and Video Surveillance so that the system learns automatically. From the first day you hire someone, every time they badge in, we see their face – Under different lighting, from different cameras, over time as their hair/glasses/etc. change, the system automatically updates the information in its database to make accurate identifications. The video surveillance cameras automatically capture the face of the person trying to enter the premise and match their identity with their Access Control credentials (card/pin etc.) to grant/deny access. Processing is extremely fast and avoids bottlenecks caused by the traditional biometric readers.

Another key advantage of the system is that images of all Access events (denied/allowed etc.) can be stored for analysis should an attempted breach be suspected. These images are stored in a secure cloud environment for all future usage. Based on a ‘Zero Touch’ technology the system is also quite hygienic and less prone to physical damage.

That’s why we say – Your face is your identity.

Rajeev Kak
Chief Marketing Officer
Mr. Rajeev Kak has over 20 years' experience in managing global marketing, sales and business development teams with several successes in driving new product introduction, new market development with global marketing launch and marketing programs management experience in large companies as well as start ups. Rajeev is an energetic, digital-savvy marketer with several achievements in product strategy, product marketing, lead generation, pipeline nurturing and inside sales, as well as mobile and social media marketing. Rajeev was recognized as one of Top 50 Most Talented CMOs for 2014 by CMO-Asia publication and World Marketing Congress. Previously, at SAP, Rajeev was one of the founding team members and headed the marketing function for a strategic ecosystem marketplace initiative SAP EcoHub and received the MVP award for leading a very successful global market launch. Besides SAP, Rajeev also held senior management roles at various companies including Adobe Systems and i2 Technologies. Rajeev is an engineering graduate from IIT Delhi, he has completed MBA (Marketing) from FMS, Delhi University and has a Masters degree in Management Information Systems from Texas Tech University.